|
Jewelry maker. Life coach. Web designer. Handcrafted beauty manufacturer. Healer. Graphic artist. Author. Viral video producer. Online marketer. Holistic practitioner. Women’s empowerment facilitator. Green-minded. Artisan. Soulful. Woman-owned.
Whatever your entrepreneurial niche,
as a conscious business owner,
it’s very likely your target market
is conscious as well
Words carry energy. Hard-sell techniques, underlying, hidden or mixed messages, or “proven” formulas of a fast-crumbling former marketing paradigm don’t work with this audience. They are not interested in:
- Entering your business funnel
- Being the target of your next clever sales campaign, or
- Reading more marketing materials that lack vital essence
The truth is:
Your prospects won’t respond
to fear-based, overtly-manipulative or
subtly-scheming language --
or the vibration
attached to it
Calculating or slippery techniques meant to direct them to buy will only disappoint both of you. Your potential customers are intuitive and sense when they're being sold. As a consumer yourself you know the feeling.
Fortunately, there's an alternative.
What does work—quite effectively—is a genuine desire to connect, serve or create community.
Whether you offer a product or service, your prospects deserve a direct and honest portrayal of what you have to offer and how it will positively improve the quality of their lives. By highlighting the features and benefits in a way that is authentic, your audience learns to trust you. And people purchase from those they trust.
Utilizing a fusion of diverse writing skills based on more than 20 years of industry experience—as well as intuition, divine guidance, presentness, awe for the creative process and a reverence for your unique project—we craft savvy, heart-impact content for your heart-centered audience. This ensures your message is delivered in a way your prospects hear and feel it.
|
|
From dramatically increasing the effectiveness of existing marketing materials—Web sites, sales campaigns, brochures, pamphlets, newsletters, blogs, sales letters and company/product descriptions—to writing fresh, spot-on content from your notes on a coffee shop napkin, we are here to make the process easy, enjoyable and effective. By learning more about the uniqueness of your business, your new content highlights the best of what you offer.
Admittedly, we use unconventional methods. You won’t hear other copywriters reveal that they use intuition to guide or influence the creative writing process! But when something works, instead of questioning it, we use it again and again to create dynamic—and delightfully fitting—results for entrepreneurs just like you! As an innovator you understand applying principles not found in the mainstream... probably because you use them yourself!
We want you to experience real-world results including increased sales, credibility or exposure. After all, the foundation you set and your hard work to this point have prepared you for the excitement of harvesting the fruits of your labor. Now's the time to embrace your success.
Whatever your goal, writing captivating content to make it happen is our mission. We consistently do it for others and we can do it for you, too. You can rely on an individual approach catering to your unique business needs. You are one-of-a-kind. So is your message. It deserves the attention-to-detail required to capture and communicate its true essence.
If you are a conscious business owner, this message probably resonates with you. It just feels right.
Words carry energy and intent.
We’re poised to play an integral role in your business prosperity. We welcome an opportunity to show you how quickly intuitive wordsmithing solutions positively impact your marketing efforts.
We can begin TODAY. Is that soon enough?
|
To effectively engage and enchant your audience with heart-focused copywriting, implement the 7 Elemental Facets.
“Every great writer needs an even better editor. Charlon is the last editor you’ll ever need.”
“The copy I sent Charlon needed life breathed into [it]. I was stunned at the speedy turn around and how she gently reframed the formatting and flow. It was perfect! Charlon’s editing and proofing services are now an invaluable part of my business success and my team.
“Working with Charlon was easy, fun and highly productive. 
"Charlon's personal and professional clarity remarkably rubs off on everyone she serves.
“... a talented copywriter is one thing, but an intuitive copywriter takes the talent to a new level. Charlon is that talent.”
"I am so grateful to have found Charlon.
“When I approached Charlon about ghostwriting a book, I was in trouble. I had a book project that was running behind schedule and required significant work in a very short time frame. In less than 60 days, she took a series of rambling transcripts and turned them into a 250 page book that was clear, ideally suited to the target reader, and true to the voice and style of the author.
“I hired Charlon to write promotional copy for a live retreat. Within minutes of the ad going out, I had several registrants. This is highly unusual for a live retreat. Because of the expert help I received from Charlon, my event filled up in no time!”